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> Apple's Ive: If we can't make something that's better, we won't do it |  |
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Apple's Ive: If we can't make something that's better, we won't do it |
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MSNBC - Technology
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03/13/2012 at 15:51:33 |
 Sir Jonathan "Jony" Ive, Apple's Senior Vice President of Industrial Design, recently agreed to a rare interview, in this case with a U.K. publication. He spoke at length about how Apple's approach to product design, its focus, and its obsession with detail differentiate it from everyone else.
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